5 video-marketing myths, busted
If there’s one truly absurd thing that humans are good at, it’s finding a whole bunch of excuses why we can’t start doing something that we know is going to be good for us (see exhibit A: exercise).
You know video is crucial to your marketing strategy.
You know it’s going to drive engagement.
You know it converts.
And yet here you are. A static image in a technicolour world of moving pictures. That ends today. Here are the top 5 reasons you’re probably resisting video, and how to overcome them.
1. ’It’s too expensive for my business’
You’re not making an Avengers sequel here. There’s no need to dive in with actors, special effects and on-set catering right from the get-go. In fact, a lot of video marketing is designed to be authentic and unpolished, like Facebook Live for example. Start small, with what you have. Then, when you do begin to spend money in this area to create professional content, think about how you define ‘expensive’. A video that generates conversions and sales isn’t ‘expensive’; it’s an investment.
2. ’I don’t know where to begin’
… and you never will if you don’t at least start to experiment. Hop on over to our blog post that runs down the six best formats for video-marketing newbs. Or, if you’d prefer to leave it to the professionals, contact LittleBig and let’s talk about getting your business in front of a camera for the first time.
3. ’I don’t have time’
You don’t have time not to. Video is the future of marketing (actually, it’s the future of the internet, with predictions that it will account for 82% of all online traffic by 2021 ). Dither now and you’ll just have to catch up later – you know, when all your clients have moved to your competitors.
Making a video also isn’t the time-sucking palaver you may think it is. Refer to points 1 and 2.
4. ’Tried it, didn’t see ROI’
Okay let’s break this down… Did you obliterate your marketing budget making an Oscar-worthy brand video, upload it to your corporate website and then enjoy an orchestra of crickets while precisely no clients beat down your door begging to work with you?
Video marketing is not a one-and-done situation. (Also, five minutes about how great your business is will never convert, even if Jordan Peele is directing.) Go back to basics and experiment with different formats of video on different platforms. Tap into as many analytics as you can and bulk up on the approaches that are generating the most leads and engagement.
5. ’I can’t convince management to get on board’
Try dropping into conversation the fact that 84% of people surveyed by Wyzowl in 2020 say they’ve been convinced to buy a product or service by watching a brand’s video. In fact, memorise the stats in this blog post and keep trotting them out until your dinosaur overlords see sense.